Getting Your Website Ranked for Local Searches1656672

Local search engine optimization has been around for a long time now. Below are some tips to help you use local searches to build your business.

You are a local SEO marketer so you know how important it is to control your targeted information on the web. This forms as a big part of local SEO because when you obtain information for other websites, it gives you the edge. There are aggregation services targeted towards local listings that go through the whole of the Internet to discover reviews, pictures and any little information that they can list about your company. Localeze and infoUSA are two such aggregation services that you can submit your information to. You will, of course, have to be cautious about a few things when you do this. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this happens you need to contact the original source of the information and ask for it to be corrected. Because it can take time to make this happen you need to be prepared to wait for the fixes to be aggregated to the local sites.

It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. You can do all this in a few minutes, and it will immediately put you in a better position than those who didn't bother with it. By including photos of yourself or your business on these local site listings, you enhance your reputation, as people feel more positive and trusting when they see an image. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. While these don't have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.

{Diversifying your anchor text is something you need to do. All SEO marketers understand that long tail keywords are valuable and that they can help raise your business's rank in the search engines and if you are working with local SEO, those are the keywords you are using. Not only does this allow you to expand your opportunities to tweak your keyword anchor texts, it also gives you the opportunity for better diversification of your anchor texts. For example let's say you sell chocolate in New York: don't just concentrate on &quot;New York Chocolate Store&quot;. Try to create incoming links that use other types of the same phrase like &quot;Chocolate Store in New York&quot; or &quot;Chocolate Stores in Manhattan, New York.&quot; No matter what, always remember that search engines give a lot of weight to anchor texts so you need to implement as many variations as you can so that you will be able to increase your rankings.|Getting good links from local websites can really help your search engine optimization. A large part of local marketing is becoming known and networking with others in your area. One of your most most helpful resources as a local business with a website are quality links back to your site from respected groups, businesses and organizations in your own area. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. This is how you can get the search engines to pay attention to you and rank you well for local listings. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.

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