Promoting Service provider Services: Beyond The Initial Impact2190037

A number of months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the thirties, 40s and 50s. I've usually loved great radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was a Television series prior to it was brought to radio. And as I listened to the song, images from the Tv show arrived to thoughts, the foremost of which was the company card of the gunfighter protagonist Wire Paladin. It features a big chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember a lot else about the show, but that company card should have made a powerful first impression, because all these years later I still keep in mind it.

Now, promoting service provider services obviously isn't much like gunfighting, but a strong impression is certainly beneficial. You can't get the offer in the initial few seconds, but you can certainly lose it.

However, some books on revenue methods and suggestions make it sound like the initial impression is the only factor that issues.

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What's my consider on it? I believe that the first impact is important but that the occupation of the merchant solutions salesperson doesn't end there--or even with the sale. Long gone are the times when the revenue agent could signal the contract, then consider their work with the merchant to be done. These days, retailers continuously obtain tempting provides from other service provider services companies. So to maintain their company, you have to go beyond the initial impact and build a relationship.