Understanding How to Generate Ranking From Author Rank9649973

Author rank is one of the biggest changes Google has made to the search environment. It is also one of the most overlooked and ignored. Many webmasters prefer to rely on old SEO strategies that are easy to execute than follow Google’s guidelines. We’ve been watching the ever growing inclusion of author rank since the summer of 2012. Last year was a year of continual ‘flux’ for Google.’ This year the buzz is quiet the Google front concerning Author Rank, but this doesn’t mean that Google has forgotten this tool. As Google Business (Google Plus Page) continues to develop we see more importance added to inbound marketing. Important: It is vital to use a portrait picture for your profile picture. Do not use an icon or abstract picture. This will have a detrimental effect on your Google plus account, which will filter back to your website.

Google authorship evaluates the writer! Not the content. Once the Google Plus account is created it must be linked to your website – and everywhere you are publishing content. CODE FOR AUTHOR RANK Writers who are publishing content with Author Rank in mind are positioning themselves to improve their reputation and ranking. 1. Create a link to your Google+ profile from your webpage, like this: Google Replace [profile_url] with the your Google+ profile URL, like this: Google Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to associate your content with your Google+ profile. 2. Add a reciprocal link back from your profile to the site(s) you just updated. 1. Edit the Contributor To section. 2. In the dialog that appears, click Add custom link, and then enter the website URL. 3. If you want, click the drop-down list to specify who can see the link. 4. Click Save. 3. To see what author data Google can extract from your page, use the structured data testing tool. 4. We will need access to your website’s blog pages so we can add all the G+ emails associated with this website’s campaign.

WORDPRESS If you use wordpress it is easy. There are plugins that do a lot of the work for you. Google Author Link Plugin – simplest WP Social SEO Booster – Our recommended. This one also helps you with Google’s ‘Knowledge Graph’ that is going to increase in importance.

Also, add SEO by YOAST plugin to your blog and Statcounter.com’s plugin. Both of these are important. You should also have a social sharing plugin that includes Google Plus. You cannot do Author Rank without Google Plus. REPUTATION MANAGEMENT AND RANKING Do not use ‘made for SEO’ articles for inbound marketing. Your content is a potential customer’s first impression of your business. One of the biggest mistakes online businesses make is overlooking the importance of establishing a person as a brand. The second mistake they make is dismissing the importance of that brand. “Ranking are worthless if they do not generate revenue,” Suzanne James, reputation management Coach, Axiom9. All business owners fight to reach page #1 of Google for high quality keywords. But what good does that do if it doesn’t generate revenue?