Promoting Service provider Services: Past The First Impression4886555

A number of months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed great radio exhibits, so it's fantastic to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a display that was a Tv sequence before it was brought to radio. And as I listened to the song, images from the Tv show arrived to mind, the foremost of which was the company card of the gunfighter protagonist Wire Paladin. It features a big chess piece-a white knight-and the phrases "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't keep in mind much else about the display, but that business card must have made a powerful initial impression, simply because all these years later I nonetheless remember it.

Now, promoting service provider solutions clearly isn't much like gunfighting, but a strong impression is certainly beneficial. You can't get the offer in the first couple of seconds, but you can certainly shed it.

However, some books on sales methods and tips make it sound like the first impact is the only factor that issues.

accepting card payments

What's my take on it? I believe that the first impact is important but that the job of the merchant services salesperson doesn't finish there--or even with the sale. Lengthy gone are the times when the sales agent could sign the contract, then consider their function with the service provider to be done. These times, retailers constantly obtain tempting offers from other service provider solutions providers. So to maintain their company, you have to go past the first impact and build a partnership.