Target Your Traffic with Local SEO1167880

Local search engine optimization has been around for a long time now. Below are some tips to help you get more out of your local searches.

Because you are a local SEO marketer you need to learn how to control the internet's targeted information. This is a big part of local SEO because if you are able to obtain other websites' information then you have an edge. There are actually aggregated services that are build for local businesses that search the entire World Wide Web for any information they can find on your company. You can submit your business information to services like infoUSA and Localeze. Obviously you are going to want to tread carefully with some things. If you find something that is wrong about your business you risk having that information published in your local listing. It is important that, when this happens, you attempt to get the information corrected by the original source. This can take some time so you can't do anything but wait for the fix to get to the local sites.

You need to have multiple landing pages for different locations. For local listings, don't try to create more than one targeted listing for a single business, though if there are several locations there's nothing wrong with targeting each separate location. Yet if you do this, each location should have its own distinct landing page that refers to the business at that specific spot. You don't want to have multiple local listings pointing at the same landing page or the site's main page, as this would make things unclear. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. Even though this might look like a simple thing, it does matter.

{Try to diversify your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For example, you want to use more than just &quot;New York Chocolate Store&quot; if you sell chocolate in New York. Two other things you can use are &quot;Chocolate Store in New York&quot; and &quot;Chocolate Stores in Manhattan, New York.&quot; Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings.|An important factor when it comes to local SEO is how well connected you are to the local community. Local businesses should always strive to connect with the local community as much as they can. If you want your online marketing venture to be highly effective and successful, it's necessary that you have high quality inbound links coming to your website from targeted organizations and businesses that are respected within your community. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. Doing this will cause the search engines to see you as a quality site in your location. The backlinks that will do you the most good are those that are high quality, and this is far more important than the number of links you have. Even a single link that comes from an important local website is going to do a lot more for you than a large number from unknown sites.

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