Monetizing Your Database With Transactional SMS1254181

Transactional SMS allows immediate two-way communication via cellular phones such as mobile phones and PDAs. With a 97% delivery and study rate, SMS messaging is increasingly gaining recognition since the perfect customer communication tool.

To be able to receive transactional sms india messages like requests for information, alerts, or other types of notifications-the subscriber must give permission, or "opt in." Permission may be granted on the phone, in writing, by having a website, or, needless to say, an SMS. To avoid big challenge with cellular phone carriers, SMS marketers must obtain permission ahead of transmitting commercial as well as transactional messages. There are no exceptions here.

Transactional SMS could be defined in several applications. For example, an airline might send SMS alerts whenever a flight is canceled or delayed. An individual might use them to receive stock quotes, advice, or to vote their preferences in contests.

Moreover, many organisations now employ this popular communication tool to further improve sales. A car dealership's service department could generate substantial add-on revenues by sending scheduled SMS notifications for services like oil changes. Transactional SMS payment reminders are an incredibly popular and cost-effective way of communication used in Asia and europe.

AbsoluteROI, a multi-channel marketing services company, recently conducted an incident study using a payday lender that integrated bulk transactional sms messaging. AROI's triggering platform was set to tug from the database the mobile numbers of borrowers current and sent them a real-time transactional message directing those borrowers to some website where they might fill out an application for any second loan.