5 Steps to The Best Online Local Marketing Solution For Your Business2105978

Internet marketing is one of the most difficult advertising venues for small business owners to understand. SEO doesn't guarantee sales, but no SEO definitely means no sales and loss of credibility in the local markets. There are eBooks out there that tell you what local SEO is, but they all make it seem so easy. Common sense tells us that if any student can do local SEO by posting some citations than every business in your city would be on page #1 of Google. Impossible, as there are only 6 - 10 positions on page #1. This forces the business owner to ask some serious questions before they can choose the best Local SEO campaign. 1: What Are Your Goals? If your goal is to brand your company and improve your reputation then your online marketing campaign will be far more focused than if you are running a lead generating campaign. Combining both of these 2 strategies will take 40 hours a week, and require hiring a trained social networking professional - or hiring a company that specializes in Local Marketing who specializes in your city. Most small businesses do not have the time needed, or resources required, to spend 2 years learning by 'trial and error.' That is lost revenue and wasted time that can be used to grow your business. The business owner rarely has the time needed to run a proper local marketing campaign. Sometimes the best decision is to delegate these tasks to a professional.

2: Understand the Online Environment The rules of marketing do not change because your business moves its advertising campaign from print to online marketing. Your business still needs to appear 'real'. Location still counts. The consumer still requires multiple exposures to your product/service before the average person will make a purchase. Unlike the ‘real world’, your business has seconds to make a good impression online. Do you have a branded message or image that can be easily recognized? This needs to be a vital part of your marketing campaign. Local Marketing Solutions must involve more than building a local page, and adding a KML file to your website. 3: Choose Your Marketing Company Carefully One of the main problems with any type of internet optimization is that making simple oversights and mistakes can do - long term - damage. They can result in your website ranking for the wrong keywords, or having Google overlook your website when handling local search queries. Your business cannot afford to waste time and money. Your success hangs in the balance. 4: A Blog is Only One Local Marketing Tool Blogs can enable a website to thrive on the internet, or they can ruin the trust and reputation of a business or professional. Blog management is one of the best online marketing solutions. It is effective on any budget. A blog is a launching pad for all other internet marketing tasks. Google loves blogs. Google loves website that are optimized weekly. It makes good sense to create a blog people want to read. 5: Your Website Is 10% Onsite and 90% Offsite Local Marketing is difficult to manage in-house because 99% of the work is done 'off site.' Local marketing is about driving traffic to your website, not optimizing for ranking positions. Most local solutions are managed off site, creating a spiral, or web, that leads potential customers from 'out there on the web' to your 'buy now' page. This 'off site' marketing needs to include print. No marketing campaign is complete if it runs exclusively on the internet. When people use the internet to find a local company, they want the same branding as they will see when they walk into the store. If there is discord between the onsite and the offsite branding then your company's trust factor is minimized - resulting in lost sales. These are 5 steps that we work our clients through athttp://www.webmasterforhire.us. Feel free to visit our blog and learn strategies for marketing your business.