The Best Online Local Marketing Solutionsfor 20143667954

Here is a list of tasks a business owner needs in their local marketing campaign starting January 2014. We hope this will help you understand the basic tasks involved in Local SEO. We've highlighted a few marketing solutions we us in our Florida based, online marketing campaigns. Local Marketing is Centroid Bias Centroid Bias searches focus on MY TOWN. So a Medical Center, for example, the search will be bias towards medical clinics located closest to MY TOWN. This makes local SEO an important part of local optimization. Without properly optimizing a business's Places and Maps, there is a good chance your business will miss on local traffic. Local Marketing and Hyper-local Marketing There are major differences in a typical SEO campaign and a local campaign. Both can be done by a small business owner, and are time consuming. But hyper-local marketing requires a professional marketing team.

Combine Online and Print Marketing The difference between a real local marketing company, and an off shore SEO company is their focus. A good local marketing company combines both online and offline/print marketing in a seamless campaign. A good local marketing company will create continuity between branding for both online and offline products. The marketing strategy will not change whether the potential customer is online or offline. Maps Marketing and Citations There is more to local marketing and maps marketing than publishing citations. The message needs to focus on the customer's wants and needs, not the company's branding, sale's pitch, or even their successes. The best local marketing campaigns are totally focused on the customer. When the customer sees a citation or map, it should answer their questions - not talk about the business. With the integration of Google Business Maps on Smart phones mobile search increased 400% in 2011, and is growing exponentially ever since. Local Marketing Tools Needed in 2014 There are a few buzz words and tools that you want to hear your marketing company use. There are also a few you don't want to hear. • Google Business/Google Maps • Google Tags • Google Gadgets - depending on your product • Google News • Google Voice • Google Webmaster Tools • Unstructured Citations • Region Specific Directories • Industry Specific Directories • Horizontal directories (Yelp) • Local Places Page • Adding Meta Data to your website • Adding Google maps to your website • Rich Snippets • Map Reviews & Reviews (Do not ever use 'paid or fake reviews') • QR Codes • Schema Local Markup • KML file (Keyhole Markup Language) • Guest Blogging on local sites • Social marketing signals • Networking These are only a few solutions used to build a strong online marketing campaign. There is only one more thing that small business owners need to understand. Ranking is good. SERPS are good. Traffic is good. But if your company doesn't focus on leads, and revenue, then are they really the right one to manage your local marketing campaign?