Monetizing Your Database With Transactional SMS9973720

Transactional SMS allows immediate two-way communication via mobile devices for example cell phones and PDAs. Having a 97% delivery and study rate, SMS messaging is increasingly gaining recognition as the perfect customer communication tool.

In order to receive transactional sms service messages including requests for information, alerts, or any other forms of notifications-the subscriber must give permission, or "opt in." Permission could be granted on the phone, in writing, through a website, or, needless to say, an SMS. To counteract big challenge with mobile phone carriers, SMS marketers must obtain permission prior to transmitting commercial and even transactional messages. There aren't any exceptions here.

Transactional SMS may be defined in a number of applications. For instance, an airline might send SMS alerts when a flight is canceled or delayed. A person might rely on them to obtain stock quotes, tips, or vote their preferences in contests.

In addition, most companies now use this popular communication tool to further improve sales. An auto dealership's service department could generate substantial add-on revenues by sending scheduled SMS notifications for services for example oil changes. Transactional SMS payment reminders are an extremely popular and cost-effective way of communication used in Asia and europe.

AbsoluteROI, a multi-channel marketing services company, recently conducted a case study which has a payday lender that integrated transactional sms service messaging. AROI's triggering platform was set to pull through the database the mobile variety of borrowers up to date and sent them a real-time transactional message directing those borrowers into a website where they can sign up to get a second loan.